Aura relaunches with ground-breaking framework to help accelerate Sustainable Business
Today, Aura has relaunched as a strategic business and communication advisory focussing, on four core areas centred on people and planet, along with a specially-developed sustainability framework.
On World Environment Day, Aura also launches the Synergy Framework©, a first for the communication industry, which aims to bring organisations and their strategies, policies and decision-making, into alignment with the UN Sustainable Development Goals (SDGs) through research, collaboration, effective communication and integration.
Aura has worked in the climate and sustainability communication field for over a decade and has designed the Synergy Framework© to help businesses and organisations root the SDGs in organisational strategy as well as identify and develop ways for there to be true integration and a collaborative approach to achieving goals.
It’s an adaptable approach for businesses in any sector, making it accessible and usable. The Synergy Framework© will offer a valuable solution to organisations which are serious about future-proofing and being more responsible.
Aura, which was founded by industry leader Laura Sutherland, has reframed its overall approach to services, making it hyper-relevant and indeed, sustainable. It focuses on four core areas:
Consultancy - working with businesses, organisations and fellow industry colleagues on strategic communication, helping solve organisational challenges through integrating communication strategy
Change - people change. Businesses change. The only inevitable is change! Aura is on hand to help ensure you are ready for the future whatever change plans you may have
Collaborate - helping organisations get better at collaborating across departments and directorates, Aura will use transformation and communication experience to help develop better, more effective ways of working and communicating.
Private clients - Aura launched a private client mentoring and development scheme in October 2020 and has successfully helped industry colleagues progress in their career, work through difficult situations, take side steps to diversify and has even helped remodel an agency for a sustainable future. This paid-for service is for people who truly want to invest in themselves and their career and need help carve the path.
Organisations recognise the need to be more sustainable and want to have a bright future, but the reality is, many don’t know where to start. Whilst any form of action should be welcomed, organisations need to think more strategically about the long-term impact of work on people and planet, through a sustainable strategy, aligned with the UN SDGs.
The only inevitable is change and will only accelerate further in tech and innovation, ways of working, culture and more. We all need to consider the impact of our decisions on staff, customers, community and environment, to ensure a sustainable future, good reputation and great relationships.
Tangible SDG successes and failures are felt most directly in towns and neighbourhoods, in homes, workplaces and communities. Aura’s approach to stakeholder relations is a perfect match and sits within the framework, helping bring everyone along on the journey.
Finally! An integrated framework which supports global ambition, impacts real lives and will have a lasting legacy.
On 17 May 2022, Aura also became Accredited through Good Business Charter.
Get in touch to discuss further.
Background information
According to edie’s May 2022 Net-Zero Business Barometer report, more than half of respondents (57%) were working for an organisation that has set a public net-zero target, with a clear deadline. 39% said their employer is yet to announce a net-zero target.
77% said their organisation is either already actively working with an external partner or partners on net-zero strategy development, or is planning to do so in the near future.
The Barometer asked which group exerted the most pressure on their organisation to engage with the net-zero transition. For 56% of respondents, a top-three driver was consumer pressure. Additionally, 34% of respondents felt pressure from the general public beyond their organisation’s consumer base, while 49% felt pressure from their own staff.