https://www.podbean.com/media/share/pb-g5kvh-e889bc Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how influencer marketing has changed, the need for budget to spend, long term relationships … Continue reading Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing
https://www.podbean.com/media/share/pb-wt7yh-e88139 I chat to Rebecca Roberts about a report she has launched, which looks at communicating with young people. We talk about some of the report findings, the future of work, young people having a voice and we touch on ethics. You can find Rebecca at http://www.threadandfable.com or @threadandfable on Twitter. If you enjoyed this episode, … Continue reading Laura chats to Rebecca Roberts about communicating with young people
https://www.podbean.com/media/share/pb-avwcg-e665f2 Both Paul and I were 'brought up' in integrated public relations. It's always been the norm. As the PESO model was much discussed a number of years ago, the PR industry has been slow to adapt, modernise and it lacks the diversity of thinking and skills (as well as its people), which would enable … Continue reading Laura chats to Paul Sutton about integrated public relations and the lack of diverse skills
https://www.podbean.com/media/share/pb-m3ufm-e66356 Nigel Sarbutts is co-founder of The PR Cavalry and to help promote it when it launched, sponsored my event, PRFest. I wanted to chat to Nigel about what being freelance is really like and what the current landscape for the market is showing. I also air some frustrations about not up-skilling and being very … Continue reading Laura talks to Nigel Sarbutts about what being a freelancer is all about
https://www.podbean.com/media/share/pb-4cwf6-e5c346 The final event in the DRIVEN Series and the launch of the DRIVEN Pledge! The podcast dives straight into conversation with panellists, Melissa Lawrence, CEO of Taylor Bennett Foundation, Francis Ingham, Director General of PRCA, Jenni Field, President of CIPR and Alastair McCapra, CEO of CIPR. The discussion is around accountability. It's all very … Continue reading How will the PR industry be accountable for improving diversity and inclusion?
https://www.podbean.com/media/share/pb-32imu-e5c241 Laura Sutherland and special guest, Rohan Shah, Founder and MD of Reuben Sinclair discuss how hiring talent based on values and purpose, and open job specs, can help diversity and inclusion within the public relations industry. This event is part of the DRIVEN Series and leads up to the launch of the DRIVEN Pledge, … Continue reading Laura talks to Rohan Shah about recruiting talent based on values and purpose
https://www.podbean.com/media/share/pb-nr87a-e4d7d9 Jim Hawker started his own agency, Threepipe, out of frustration, much like I did. He's been on the acquisition trail and most recently, was acquired by Italian business, Reply. Laura and Jim talk about the agency model, modernising the industry, the current PR economy in the pandemic and what the future might look like. … Continue reading Laura chats to Jim Hawker about PR after the pandemic and his business journey
https://www.podbean.com/media/share/pb-dz3b4-e3fb6a I find that I'm so busy with clients and podcast interviews with other people that I forget to tell people what I've been up to, what my thoughts are and share anything I think you'll value. In this episode I am talking about messages from businesses to customers about making them feel safe and … Continue reading A solo episode with an update on things I’ve been working on
https://www.podbean.com/media/share/pb-caxhf-e34c42 In this episode I chat to fellow PR colleague, Elma Glasgow, about her experience moving into public relations, her 20+ year career history and the much talked about subject, diversity and inclusion. This episode also includes some of the content from yesterday's launch of the CIPR State of the Profession survey findings. You can … Continue reading Laura chats to Elma Glasgow about diversity and her 20+ year PR career
https://www.podbean.com/media/share/pb-a9uk6-e23b43 I met Louise at PRFest back in June, in one of the breakout sessions. She's a fascinating lady, with a huge smile and she believes in giving back as much as I do. In this episode, Louise discusses her upbringing and how she was taught to know she can do what she wants, despite … Continue reading Laura talks to Louise Chandler about her journey from media into PR
