Agents of change

“Agents of Change – the expert view” is the result of qualitative interviews with 28 advertising industry specialists and stakeholders and defines the environment that industry professionals find themselves in.

This report and the resulting toolkit are based on 30 hours of interviews with agency leaders and sustainability specialists, clients, coalitions working for change within the industry, external activists, and other related membership bodies. Their thinking has been collated into broad themes to describe their experience and their hopes for the future.

I was invited to take part as the (now former) Chair of the PRCA Climate Communication Group by Hilary Berg, who I was lucky enough to meet when I was a member of the CIPR’s ESG Expert Panel.

I wanted to share my experience to help encourage other sector leaders to take steps forward in learning and understanding how to help us move forward to a more ‘equitable world’. There is only one way and that’s sustainable business.

You can read about Agents of Change - the expert view and download the paper here.