https://www.podbean.com/media/share/pb-8nerv-ff2ade In this episode of People Buy People, I chat to Steph Bridgeman who runs her own measurement business, Experienced Media Analysts, and is also a Director of AMEC. As you know, measurement and evaluation is something I preach about often, so this was a great conversation. It's also interesting to hear how Steph changed … Continue reading Laura chat to Steph Bridgeman about measurement and adapting a business
https://www.podbean.com/media/share/pb-84quc-ff44b0 Just off the backstage at the PRCA Virtual Summit and had to record this extra episode of the podcast! Please let me know if you need support in this area.
https://www.podbean.com/media/share/pb-v3bn6-fe92f6 Helen Jane Campbell is a former PR practitioner and is now a coach to the freelance, founder and creative community. Her now book lands NOW (there's a discount code if you listen to the podcast!), and we talk about why she left PR to be a coach, how the book came about and there … Continue reading Laura chats to Helen Jane Campbell about being curious, using humour and playing in PR
https://www.podbean.com/media/share/pb-fztjw-f6ed6e My first guest episode of People buy People in 2021 features a discussion with Simon Francis, Founding Member of Campaign Collective and past Chair of PRCA Council. We talk about social impact, the need for collaboration, the need to work closer with business organisations and government, plus the upcoming COP26 in Glasgow. LOTS to … Continue reading Laura speaks to Simon Francis about social impact and collaboration
https://www.podbean.com/media/share/pb-tbgk8-f2d27e In this extended podcast episode, I chat to Katy Howell, CEO of Immediate Future, about a lot of things. Many laughs were edited out! lol Katy and I discuss back to basics of engaging on social media, the need for fun, proof points and we talk about cancel culture and how its evolving. Tune … Continue reading Laura talks to Katy Howell about social, cancel culture and more
https://www.podbean.com/media/share/pb-g5kvh-e889bc Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how influencer marketing has changed, the need for budget to spend, long term relationships … Continue reading Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing
https://www.podbean.com/media/share/pb-m3ufm-e66356 Nigel Sarbutts is co-founder of The PR Cavalry and to help promote it when it launched, sponsored my event, PRFest. I wanted to chat to Nigel about what being freelance is really like and what the current landscape for the market is showing. I also air some frustrations about not up-skilling and being very … Continue reading Laura talks to Nigel Sarbutts about what being a freelancer is all about
https://www.podbean.com/media/share/pb-4cwf6-e5c346 The final event in the DRIVEN Series and the launch of the DRIVEN Pledge! The podcast dives straight into conversation with panellists, Melissa Lawrence, CEO of Taylor Bennett Foundation, Francis Ingham, Director General of PRCA, Jenni Field, President of CIPR and Alastair McCapra, CEO of CIPR. The discussion is around accountability. It's all very … Continue reading How will the PR industry be accountable for improving diversity and inclusion?
https://www.podbean.com/media/share/pb-32imu-e5c241 Laura Sutherland and special guest, Rohan Shah, Founder and MD of Reuben Sinclair discuss how hiring talent based on values and purpose, and open job specs, can help diversity and inclusion within the public relations industry. This event is part of the DRIVEN Series and leads up to the launch of the DRIVEN Pledge, … Continue reading Laura talks to Rohan Shah about recruiting talent based on values and purpose
https://www.podbean.com/media/share/pb-nr87a-e4d7d9 Jim Hawker started his own agency, Threepipe, out of frustration, much like I did. He's been on the acquisition trail and most recently, was acquired by Italian business, Reply. Laura and Jim talk about the agency model, modernising the industry, the current PR economy in the pandemic and what the future might look like. … Continue reading Laura chats to Jim Hawker about PR after the pandemic and his business journey