https://www.podbean.com/media/share/pb-fztjw-f6ed6e My first guest episode of People buy People in 2021 features a discussion with Simon Francis, Founding Member of Campaign Collective and past Chair of PRCA Council. We talk about social impact, the need for collaboration, the need to work closer with business organisations and government, plus the upcoming COP26 in Glasgow. LOTS to … Continue reading Laura speaks to Simon Francis about social impact and collaboration
Tag: public relations
https://www.podbean.com/media/share/pb-tbgk8-f2d27e In this extended podcast episode, I chat to Katy Howell, CEO of Immediate Future, about a lot of things. Many laughs were edited out! lol Katy and I discuss back to basics of engaging on social media, the need for fun, proof points and we talk about cancel culture and how its evolving. Tune … Continue reading Laura talks to Katy Howell about social, cancel culture and more
https://www.podbean.com/media/share/pb-g5kvh-e889bc Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how influencer marketing has changed, the need for budget to spend, long term relationships … Continue reading Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing
https://www.podbean.com/media/share/pb-m3ufm-e66356 Nigel Sarbutts is co-founder of The PR Cavalry and to help promote it when it launched, sponsored my event, PRFest. I wanted to chat to Nigel about what being freelance is really like and what the current landscape for the market is showing. I also air some frustrations about not up-skilling and being very … Continue reading Laura talks to Nigel Sarbutts about what being a freelancer is all about
https://www.podbean.com/media/share/pb-4cwf6-e5c346 The final event in the DRIVEN Series and the launch of the DRIVEN Pledge! The podcast dives straight into conversation with panellists, Melissa Lawrence, CEO of Taylor Bennett Foundation, Francis Ingham, Director General of PRCA, Jenni Field, President of CIPR and Alastair McCapra, CEO of CIPR. The discussion is around accountability. It's all very … Continue reading How will the PR industry be accountable for improving diversity and inclusion?
https://www.podbean.com/media/share/pb-32imu-e5c241 Laura Sutherland and special guest, Rohan Shah, Founder and MD of Reuben Sinclair discuss how hiring talent based on values and purpose, and open job specs, can help diversity and inclusion within the public relations industry. This event is part of the DRIVEN Series and leads up to the launch of the DRIVEN Pledge, … Continue reading Laura talks to Rohan Shah about recruiting talent based on values and purpose
https://www.podbean.com/media/share/pb-nr87a-e4d7d9 Jim Hawker started his own agency, Threepipe, out of frustration, much like I did. He's been on the acquisition trail and most recently, was acquired by Italian business, Reply. Laura and Jim talk about the agency model, modernising the industry, the current PR economy in the pandemic and what the future might look like. … Continue reading Laura chats to Jim Hawker about PR after the pandemic and his business journey
https://www.podbean.com/media/share/pb-dz3b4-e3fb6a I find that I'm so busy with clients and podcast interviews with other people that I forget to tell people what I've been up to, what my thoughts are and share anything I think you'll value. In this episode I am talking about messages from businesses to customers about making them feel safe and … Continue reading A solo episode with an update on things I’ve been working on
https://www.podbean.com/media/share/pb-caxhf-e34c42 In this episode I chat to fellow PR colleague, Elma Glasgow, about her experience moving into public relations, her 20+ year career history and the much talked about subject, diversity and inclusion. This episode also includes some of the content from yesterday's launch of the CIPR State of the Profession survey findings. You can … Continue reading Laura chats to Elma Glasgow about diversity and her 20+ year PR career
https://www.podbean.com/media/share/pb-99rrm-dacbfc I've recently joined Holly & Co's 'co-mmunity' on Facebook. Many of the entrepreneurs and business owners have struggled to realise what they can do just now to create their own content and help promote themselves. I recently blogged about getting your press kit ready and really harnessing the opportunity to create your own content. … Continue reading Create your own content and get ready to tell your story
