https://www.podbean.com/media/share/pb-8nerv-ff2ade In this episode of People Buy People, I chat to Steph Bridgeman who runs her own measurement business, Experienced Media Analysts, and is also a Director of AMEC. As you know, measurement and evaluation is something I preach about often, so this was a great conversation. It's also interesting to hear how Steph changed … Continue reading Laura chat to Steph Bridgeman about measurement and adapting a business
https://www.podbean.com/media/share/pb-rgrpk-fcf8b5 Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021. Shay and I have known each other for a couple of years through work with the PRCA. Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology … Continue reading Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.
https://www.podbean.com/media/share/pb-8ryi9-fa0ffd For the last year, Claire and I have collaborated on a Zoom/Insta Live journey to help SMEs navigate lockdown and keep communicating with their audiences. I was pleased she agreed to come on the podcast and talk about stuff we chat about regularly, because I don't know if everyone is on the same page? … Continue reading Laura talks to Claire Etchell about social channel evolution, monetisation and integration
https://www.podbean.com/media/share/pb-exduk-f31090 Darryl Sparey of Hard Numbers, a new agency born in lockdown, chats to Laura about his latest addition to the family, how he plans to cope with work and life and about being a transparent industry. And no podcast featuring Darryl wouldn't be complete if John Brown from Don't Cry Wolf didn't get some … Continue reading Laura’s final guest of 2020, Darryl Sparey, talks about pat leave, being transparent and his new love of Peleton
https://www.podbean.com/media/share/pb-wi93n-f1fb17 Angharad is Head of Client Success at Radioactive PR, was promoted earlier this year and has been on maternity leave but her focus has firmly been on the team and clients since she returned. Tune in for a great conversation about her leadership style, our thinking on industry leadership and what's required, plus some … Continue reading Laura talks to Angharad Planells about leadership in PR
https://www.podbean.com/media/share/pb-g5kvh-e889bc Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how influencer marketing has changed, the need for budget to spend, long term relationships … Continue reading Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing
https://www.podbean.com/media/share/pb-wt7yh-e88139 I chat to Rebecca Roberts about a report she has launched, which looks at communicating with young people. We talk about some of the report findings, the future of work, young people having a voice and we touch on ethics. You can find Rebecca at http://www.threadandfable.com or @threadandfable on Twitter. If you enjoyed this episode, … Continue reading Laura chats to Rebecca Roberts about communicating with young people
https://www.podbean.com/media/share/pb-m3ufm-e66356 Nigel Sarbutts is co-founder of The PR Cavalry and to help promote it when it launched, sponsored my event, PRFest. I wanted to chat to Nigel about what being freelance is really like and what the current landscape for the market is showing. I also air some frustrations about not up-skilling and being very … Continue reading Laura talks to Nigel Sarbutts about what being a freelancer is all about
https://www.podbean.com/media/share/pb-4cwf6-e5c346 The final event in the DRIVEN Series and the launch of the DRIVEN Pledge! The podcast dives straight into conversation with panellists, Melissa Lawrence, CEO of Taylor Bennett Foundation, Francis Ingham, Director General of PRCA, Jenni Field, President of CIPR and Alastair McCapra, CEO of CIPR. The discussion is around accountability. It's all very … Continue reading How will the PR industry be accountable for improving diversity and inclusion?
https://www.podbean.com/media/share/pb-32imu-e5c241 Laura Sutherland and special guest, Rohan Shah, Founder and MD of Reuben Sinclair discuss how hiring talent based on values and purpose, and open job specs, can help diversity and inclusion within the public relations industry. This event is part of the DRIVEN Series and leads up to the launch of the DRIVEN Pledge, … Continue reading Laura talks to Rohan Shah about recruiting talent based on values and purpose