https://www.podbean.com/media/share/pb-rgrpk-fcf8b5 Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021. Shay and I have known each other for a couple of years through work with the PRCA. Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology … Continue reading Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.
