About me

I founded Aura PR over 11 years ago and launched PRFest in 2016, although I had been developing the plan in my head, long before.

I am a Fellow of the Chartered Institute of Public Relations (CIPR) a member of the PRCA, currently Chair of the CIPR Fellows’ Forum and Chair of PRCA Scotland. I’m a former CIPR Scotland Chair and former CIPR Board Director and Council member.

I won PRCA Dare Awards Freelance/Consultant of the Year in Scotland two years in a row, 2018 and 2019. I was named in the CIPR’s 70at70 anniversary book, FuturePRoof’s “Once upon a time in PR, 21 public relations pioneers shaping our industry” and was included in the 2017 Vuelio Top Ten PR blogs.

My consultancy work spans tech, entrepreneurship and corporate, heavily focussing on data, analytics and developing strategies through insight. Laura is often involved in crisis PR. Current and former clients include: Sellafield Ltd, The Royal Welsh, Entrepreneurial Spark, CodeClan, Scottish Leather Group and subsidiaries, International Aspirin Foundation and Montagu Evans.

Tw: @laurafromaura / @AuraPR

Insta: @laurafromaura / @aurapr_scotland


My blog is a place where I can share with others, giving honest opinions, sharing tips and style ideas plus talking about real life experiences.

Aside from work, which is of course a big part of my life, I’m a wife, daughter, sister, aunt, guide parent, passionate cook and a wannabe great skier and gardener. I’m also Mum to my four-legged fur baby, Eddie the poodle. You’ll find me on Instagram (@laurafromaura) posting pictures, videos and stories of my everyday life. I’ll post recipes, food reviews and general ‘Lauraisms’. I love interiors, too, so you’ll find me talking about new trends and ideas for my own house renovation.

Always happy to hear from anyone who’d like to collaborate. You can contact me here.

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