Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.

Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women’s Day 2021.

Shay and I have known each other for a couple of years through work with the PRCA.

Lynn PR’s work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change.

You can find Shay on Twitter @shayonislynn or LinkedIn, here

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